☽ · Im am currently working on translating my shop and english item descriptions will be added regularly. Feel free to contact me if you have any questions about my jewellery! · ☾
The Story of Lunar Tribe
The Story of Lunar Tribe - Home to mystical Chokers and Crystal Necklaces that capture the Beauty of the Moon
Hello, my name is Dana and I am the founder of Lunar Tribe - a small label from Germany for handmade jewellery inspired by the moon. I make each piece of jewellery by hand and I am also responsible for everything that happens behind the scenes.
The Beginning
It all started in 2015: As a computer science student, I needed a creative balance to my technical studies and decided to finally turn a long-cherished dream into reality - I started making jewellery. I soon had too many necklaces, chokers and earrings to wear them all myself, so founding Lunar Tribe and opening my Etsy shop was the next step for me. Suddenly I could share my jewellery creations with the whole world - an incredible feeling (to this day!). All the positive feedback I receive has encouraged me to continue following my passion every day.
New Challenges
My Etsy shop has grown steadily and requires many skills that I have had to learn. Whether it's product photography (I can't even look at my photos from the beginning without laughing), developing a shipping process or even accounting - I love learning new things, I love the variety and it makes me proud and happy to have built something of my own that has been with me for so many years now.
2020: ...and then the Corona pandemic happened. Suddenly, I could no longer accept orders from outside of Europe because the (reasonably priced) shipping of goods there was no longer possible. Up to that point, half of my orders had come from the USA. Initially a shock for me, but it turned out to be a great opportunity. I focused completely on my local customers from Germany, Austria and Switzerland and their support was overwhelming. To this day, I ship the majority of my jewellery within Germany and I don't regret for a second that I dared to make this change.
The Next Step
2024: My Etsy shop has been with me for nine years now, I have learnt an incredible amount during this time and was ready for a new challenge. I found this in opening my own online shop (where you are right now) as an addition to Etsy. It took two months before my website was ready to go online. This was followed by adding information pages, English translations (all manually), a newsletter and a new presence on Pinterest.
Future
I am planning a blog as an addition to my onlineshop where I can share my knowledge about jewellery and exciting behind the scenes of Lunar Tribe with you. Until then, I will share small glimpses in my newsletter with you - my biggest challenge at the moment!
I'm grateful for the journey I've been on with Lunar Tribe and that would never have been possible without the support of so many wonderful people who enjoy wearing my jewellery! Lunar Tribe will remain a one-woman project where I can let my passion and creativity run free and I look forward to all the experiences that await me in the future.
~ Dana
The Beginning
It all started in 2015: As a computer science student, I needed a creative balance to my technical studies and decided to finally turn a long-cherished dream into reality - I started making jewellery. I soon had too many necklaces, chokers and earrings to wear them all myself, so founding Lunar Tribe and opening my Etsy shop was the next step for me. Suddenly I could share my jewellery creations with the whole world - an incredible feeling (to this day!). All the positive feedback I receive has encouraged me to continue following my passion every day.
New Challenges
My Etsy shop has grown steadily and requires many skills that I have had to learn. Whether it's product photography (I can't even look at my photos from the beginning without laughing), developing a shipping process or even accounting - I love learning new things, I love the variety and it makes me proud and happy to have built something of my own that has been with me for so many years now.
2020: ...and then the Corona pandemic happened. Suddenly, I could no longer accept orders from outside of Europe because the (reasonably priced) shipping of goods there was no longer possible. Up to that point, half of my orders had come from the USA. Initially a shock for me, but it turned out to be a great opportunity. I focused completely on my local customers from Germany, Austria and Switzerland and their support was overwhelming. To this day, I ship the majority of my jewellery within Germany and I don't regret for a second that I dared to make this change.
The Next Step
2024: My Etsy shop has been with me for nine years now, I have learnt an incredible amount during this time and was ready for a new challenge. I found this in opening my own online shop (where you are right now) as an addition to Etsy. It took two months before my website was ready to go online. This was followed by adding information pages, English translations (all manually), a newsletter and a new presence on Pinterest.
Future
I am planning a blog as an addition to my onlineshop where I can share my knowledge about jewellery and exciting behind the scenes of Lunar Tribe with you. Until then, I will share small glimpses in my newsletter with you - my biggest challenge at the moment!
I'm grateful for the journey I've been on with Lunar Tribe and that would never have been possible without the support of so many wonderful people who enjoy wearing my jewellery! Lunar Tribe will remain a one-woman project where I can let my passion and creativity run free and I look forward to all the experiences that await me in the future.
~ Dana
